A method combining life cycle assessment (LCA) and real options analyses is developed to predict project environmental and financial performance over time, under market uncertainties and decision-making flexibility. The method is applied to examine alternative uses for oil sands coke, a carbonaceous byproduct of processing the unconventional petroleum found in northern Alberta, Canada. Under uncertainties in natural gas price and the imposition of a carbon price, our method identifies that selling the coke to China for electricity generation by integrated gasification combined cycle is likely to be financially preferred initially, but eventually hydrogen production in Alberta is likely to be preferred. Compared to the results of a previous study that used life cycle costing to identify the financially preferred alternative, the inclusion of real options analysis adds value as it accounts for flexibility in decision-making (e.g., to delay investment), increasing the project’s expected net present value by 25% and decreasing the expected life cycle greenhouse gas emissions by 11%. Different formulations of the carbon pricing policy or changes to the natural gas price forecast alter these findings. The combined LCA/real options method provides researchers and decision-makers with more comprehensive information than can be provided by either technique alone.