This paper applies Critical Praxis theory and critical discourse analysis methods to examine how stakeholders frame issues in the news media to create and shape public perception of the environmental impact of energy development in Alberta, Canada. The study centres around three environmental issues of greenhouse gas emissions, water use and environmental damage associated with the rapid development of the oil sands industry in Alberta. The study will examine how the Alberta government and environmental groups use language to create awareness and understanding of the issue through the two major daily newspapers in Alberta.