| Title | Jock talk, goldfish, horse logging and star wars: how a pulp company communicates a green image |
| Publication Type | Journal Article |
| Year of Publication | 1997 |
| Authors | Sherman, J., & Gismondi M. |
| Volume | 23 |
| Issue | 1 |
| Pagination | 14-21 |
| Publisher | Alternatives Journal |
| Publication Language | en |
| Topics | Pulp & Paper-mills |
| Group | Science |
| Citation Key | 40989 |
