The following 10 most pressing issues oil sands stakeholders can expect to deal with in the foreseeable future are assessed:1)identifying economic viability;2) managing capital cost;3)minimizing carbon footprint; 4)water use and land reclamation;5)competitionfor human resources;6)handling the influx of international investment;7)assessing the economic and environmental implications;8)international market development;9)sharing technological success;and 10) industry cooperation.