@mastersthesis {53799,
	title = {Sustainability reporting in the oil sands: A narrative analysis of energy company approaches to sustainable development},
	year = {2012},
	month = {10/2012},
	school = {Trent University Faculty of Arts and Science },
	address = {Peterborough, ON },
	abstract = {Given the lack of public trust and recent notable environmental problems in the Alberta oil sands industry, I have proposed the question: {\textquoteright} Should the energy industry operating in the oil sands follow and commit to a more normative approach of the natural-resource-based view in their sustainable development strategies, and thereby become more responsible corporate stewards? {\textquoteright} Through a narrative analysis of sustainability reports for four energy companies operating in the oil sands, I have discovered that most disclosures of sustainable development are textually conceived to appear as normative motivations demonstrating moral obligations to stakeholders. However, these disclosures are disguising firm instrumental business-as-usual practices. Sustainable development is defined by companies through the natural-resource-based view, where environmental issues can be solved through eco-efficiency practices. I suggest why energy firms may have to change their strategies towards achieving sustainable development in their operations based on a more normative approach, and how to achieve it.},
	keywords = {social issues},
	url = {http://search.proquest.com/pqdtglobal/docview/1180828817/4E5531BA3354431FPQ},
	author = {Eve, Geoffrey}
}
