@article {51481,
	title = {An energy superpower or a super sales pitch?  Building the case through an examination of Canadian newspapers coverage of oil sands},
	volume = {5},
	year = {2011},
	month = {01/2011},
	pages = {24 pages },
	publisher = {Canadian Political Science Review },
	abstract = {In 2006, Stephen Harper boldly pronounced Canada as an {\textquotedblleft}emerging energy superpower{\textquotedblright} to a variety of international audiences, including at the G8 meeting in London. While this label is likely more representative of a marketing campaign than reality (Hester, 2007), it is important to understand the degree to which the Canadian media has embraced it. This paper determines the extent to which Canada{\textquoteright}s national newspapers, the Globe and Mail and the National Post, and its largest paper, the Toronto Star, adopted the {\textquotedblleft}energy superpower{\textquotedblright} frame in their reporting about Alberta{\textquoteright}s oil sands over a 25-month period. The oil sands were selected as a case study because proponents of Canada as an {\textquotedblleft}energy superpower{\textquotedblright} cite the development of Alberta{\textquoteright}s oil sands as a key component of the country{\textquoteright}s new-found status. To discover how this new label was intertwined into the broader discourse on oil sands development, I used content and discourse analysis to examine newspaper stories over 300 words in length that contain {\textquotedblleft}oil sands{\textquotedblright} or {\textquotedblleft}tar sands{\textquotedblright} in the lead paragraph and/or headline. While my study found few instances of news stories containing the term, it did find that these newspapers more closely adopted Harper{\textquoteright}s underlying ideas about what an energy superpower is than the more activist government traditionally associated with the term
},
	keywords = {social issues},
	url = {http://ojs.unbc.ca/index.php/cpsr/article/view/250/331},
	author = {Way, L. and Louisier, J.D.}
}
